For staying in the competition, one needs to stay up to date with ongoing marketing techniques. Instagram is one of the prominent social media platforms that help businesses increase brand awareness.
Instagram has become such an important marketing tool for businesses that you might have noticed many businesses building their strategies around it. And for your convenience, we have listed some of the smart strategies that might help you achieve your business goals.
So without any further ado, let’s dive into it.
Instagram Marketing Strategies To Boost A Business In 2022
Instagram is known for providing some amazing features and upgrades that make Instagram users’ life simpler. If used properly, it can assist them in reaching their desired goals. But utilizing them to the full extent, you need some smart strategies, and here are a few of them.
Optimize your Instagram profile
Begin with optimizing your Instagram profile. While making an Instagram profile, businesses often overlook the importance of having a well-made and optimized profile. Instagram provides the feature of creating a business profile.
Instagram business profiles are a little advanced than the regular profile. An Instagram business account has more features compared to an Instagram account. For example, it provides access to analytics, which helps you know about your account’s performance and make future decisions based on it.
Also, you can even paste the website URL on your Instagram account. Instagram usually doesn’t allow you to link your website URL on the post. After all, it does not want the traffic to leave the platform. Hence you have the option to provide the link on the profile. It helps you to create awareness about your brand website and establish your online presence.
Embed Instagram posts on website
While you have the facility to promote your website URL on Instagram, you also have the facility to promote your Instagram on your website. Many businesses often opt to embed Instagram feed on website.
Various tools like social media aggregators make your embedding process easy and provide various other features. These features add great value to this strategy and help you in achieving goals.
This strategy helps you create awareness about your social media presence and helps you improve the visual appeal of your website. It is like hitting two birds with one stone.
We all know how visual media like images and videos improves the charm of any website. And what can be a better source than a social media giant like Instagram itself? You can either opt to showcase user-generated content that helps to showcase social proof related to your business. Or you can even showcase feed from your profile, providing a sneak into your Instagram presence to your website visitors and offering the option to follow you there.
Use varied Instagram features to express
Instagram does not stick with one kind of media, and you have various features and mediums to express yourself. For example – you can use images to display your products. Or advertise your new launch using IGTV.
You also have Instagram stories that stay for 24 hours, and you can use them to promote any sales that last for a limited time.
The recent addition Instagram reel is a big hit. Users prefer watching them, as it asks for less attention span and provides the needed information. You can utilize this feature and enhance the reach of your content/ Instagram handle.
Stay regular on the platform
Another method to stay relevant on the platform is by posting regular and relevant content. Instagram usually promotes or prefers the handle that posts regularly, and even the algorithm supports the content that has more engagement.
And as you have various measures to share your content, hence your audience stays engaged. But keep in mind that you don’t overwhelm your followers by posting content more often, as it might irritate them. The best is to maintain a schedule and plan to post your content accordingly
Use Hashtags to reach your target audience
Hashtags help you to reach your target audience. Hashtags put your content under one umbrella, and it makes it easy for the audience to find your content.
Here is a tip for finding popular or relevant hashtags. First, you can go through your competitor brands’ handles and search for their hashtags in their posts to meet their target audience. Then, you can use the same hashtags and reach the desired consumers/audience.
But keep in mind that you don’t overuse the hashtags. That means avoiding using hashtags does not match your content. So keep hashtags smartly and use them as per your industry.
Engage with your customers
Engaging with followers and consumers is another key method to grow more followers and improve brand reputation. Instagram provides you with various techniques to connect with followers. For example, you have Instagram live, which helps you interact with the audience and get to know their feedback.
Not just Instagram live, you also have polls, questions, quizzes, and more options to build a brand and consumer relationship. And as your handle receives more engagement, the Instagram algorithm will boost its reach and help you gather more audience.
If you aren’t using Instagram for your marketing purpose, you are missing out on a lot. And as the competition on the platform is stiff, you can use the above-mentioned strategy to gather more audience and create brand awareness. So what are you waiting for? Try these techniques now and capture more audience.