Sometimes, it just takes a good look to decide if you want to explore more and put your money on what the business webpage is conveying. Visual communication is one of the most powerful means to capture attention. And this is what a web design company thrives on.
A responsive web design can draw in even the most insipid visitor for a few clicks. However, these days you can create a website. There are readymade templates available from online web design services in a few hours. Before you settle down on one or employ a web design agency, you must know a few basics.
- Make sure you convey the right message through your website. A picture speaks a thousand words but your website design speaks volumes about who you are. Whether a product, service, NGO, or public figure.
- SEO is a must-have. You may be tempted to show your literary genius, but remember it may mean nothing if you do not make the search engines happy.
- Webpage load time and page speed always matter
- A website design should incorporate the latest trends. Each year web designers compete to create new solutions, try myriad aesthetics for a better and responsive web design to grab eyeballs.
A good website design can guide your eyes to the exact place you are looking for in no time. It is a challenge for web designers to find the right balance between aesthetics and trends for the website. We have compiled the latest design trends to serve as a reckoner, take a look.
- Using videos on the website
This short-form content is ruling the roost now. The trend of video sharing websites has permeated website design too. Videos can help you break the monotony and make a statement. You may already be using video to make dull data come to life or showcase the company’s products, services, and values. But using video to give the website design can help you catch eyeballs with interesting animation, 3D images and objects are the new must-have.
- Black and white images and illustrations
Picking up from where it was left, the black and white hand drawn design with ink has made a comeback. The artistic style of newspaper cartoonists combined with texture-based illustrations is a widely used element in website design solutions. They are a tad different than the old version in symmetry and image.
- 3D illustrations
With digitization sweeping across, thousands of websites pop up every day to grab one thing– audience attention. Making use of technological advances, 3D illustrations are a great way to make website designs more attractive. 3D allows you to build scenes of illusion by turning 2D strategies into 3D imagery. You may have noticed how the latest online games and films employ objects with visually appealing backgrounds to construct illusion.
Many e-commerce stores today also use 3D simulations to provide a 360 degree view of the merchandise.
- Simple shapes
Intuitive navigation has replaced the wave of geometric design that once swept across the website design services space. The emphasis now is on organic shapes that show website elements in a neat manner without angles and lines. They merge well with the background giving symmetric aesthetics that are organic too.
Taking the visual illusion to another level is the scroll. From a functional space, many creative website design companies are now experimenting with horizontal scrolling, scroll telling, and scroll animations. Scroll telling is used for long-form stories built by using audio, video, and animation effects online induced by simply scrolling the webpage. Born from this is Parallax scrolling, which is essentially a background design moving slower than the foreground to engage users. This gives a 3D-like feel to users scrolling through the website.
- Dark mode
The trending dark mode is a low-light user interface for the web page. Making the primary colors as background, mostly black or shades of grey, the dark mode website design breaks the old mold of whites as background. This is the new armor for those who provide website design services in 2021. The bigwigs like Google, Facebook, Instagram, and Apple among others a
- Collage art
The recent fad of news feeds and social media with collages has also led to an interesting trend—collage art. A collage art by website design company now includes wide visuals together with colorful graphics and illustrations.
- Bold colors
Even though light colors are still a website trend, bold colors give a close contest. Especially, targeting the millennials and the younger lot, bold colors go well with upbeat themes.
- Element extremes
By going full throttle, or leaving much more than required to the imagination is a trend of extremes that website design services are creating. By taking the high road to simplicity the user interface becomes neat, giving users the direct navigation path to go where they want straight away.
- Cursor action
The popular way of engaging viewers with little action is now the theme for this trend. As you toggle your mouse or move the cursor, the tiny bits of web page design transform to reveal interesting things, capturing the user’s attention.
Adopting new website design trends is often a personal process of discovery for companies to explore how they can connect with the audience. Retro fonts, vector art, creative typography animations, emoji designs are all making heads turn now. However, at the end of the day what will matter is which industry you are in, and what are the tools that can be used to increase engagement. These are infinite possibilities to unleash in creativity, but having a balance is important. This is why getting professional help to create the face of your company is advised. After all, you may be judged based on your website alone in today’s digital world.