When it comes to maintaining online reputation, you often think about the customer feedback. You put your back into satisfying your customers so they do not post a negative online remark online. However, online reputation is not just defined by people you serve but by your former employees as well.
It is crucial to keep your employees satisfied as well because if you mistreat them they will post negative reviews online without further ado and this will damage your reputation. As an entrepreneur, you need to understand that people will put in the application for a vacancy after reading online reviews.
If people have posted something negative about your workplace or workplace culture, they will be dissuaded and this unfortunately makes it labyrinth for hiring the best talent. Lack of skillful people means lack of efficiency to pitch clients and this will result in poor revenues. This is why it is intrinsic to deal with online negative reviews posted by your employees. Here is what you can do:
Understand why it happens
Before you permanently deal with this problem, you need to figure out why it has happened. You may be frustrated to know your former employee has done. You may feel betrayed but being frustrated is not a solution.
You will have to figure out the reasons why your firmer employee has posted the negative remark. There could be several reasons from low wages to toxic workplace culture. You do not need to do the guess work because you can find the reason after reading the review.
Most of the time, these reviews are posted out of frustration but if you see there has been a rapid increase in such posts you should find out why it is so and make sure that you deal with the issue. Sometimes the negative review is not out of toxic work culture or any other permanent problem lingering in your workplace.
For instance, you may have never have mistreated any of your employees but this had been the case with this employee or they did not get what they wanted.
Such employees post negative reviews to damage your reputation, turn off new customers, and warn new job prospects against joining your company. You do not need to bother about such reviews because they would never be able to accomplish their goals.
You will still need planning
Although you do not need to worry about such negative reviews, you may have several doubts on your mind. You cannot just let go these reviews because you think that you are not wrong. The review has been posted on the internet and anybody can access it.
You may be worried about your reputation. You will be in dilemma whether you should respond, and if so, what should you write. What if new employees will be dissuaded to put in an application for a vacancy in your organization?
Whether people will believe that negative remark or not, and what current employees will think about it. You will carefully decide whether you should respond to such reviews or not. A proper planning can actually help you tackle these situations.
Have a response policy
If you already have a response policy, you should follow the guidelines. That review policy will help you determine how you should respond to such reviews. However, if you do not have a response policy, you should have the one.
You should decide how you need to tackle your reviews. Of course, when you come across such negative reviews, you will not think about the response policy. At that time your priority will be dealing with such issues.
Having a response policy will help you manage such situations in a better way. Even if you have not received a negative online review yet, you should have the one. This is because you can get a negative remark at some point in your life. You should be more practical about such things.
Clarify with your response
Whether you feel that it is just out of frustration or the employee has posted a negative online review because of your fault, you may need to respond to it. Make sure that you clarify the entire scenario.
For instance, you do not need to write in an ambiguous way, otherwise it will be shown as if you are trying to escape your fault and make your former employee scapegoat. You should clearly tell what the situation was and how the former employee had misunderstood it.
You should clearly deny all that you think is just a bluff. Most of the times, employees post unnecessary reviews. So, you do not need to take blame unnecessarily. Try to respond in a neutral and professional way.
Monitor the review online
Though you have solved this problem, it does not mean that you can sit back. You should keep monitoring Google because your former employee could post the negative review over and over on different platforms.
It is undoubtedly complicated to find out if there is any negative review about you and your company. This is why you should use Google Alerts. You will get notified when the name of your company is mentioned in news, blog posts and in comment sections.
The bottom line
You often get worried about a negative review posted by a customer, but you should also take into account the online negative review posted by your former employees.
It can damage your reputation online and it can make it hard for you to hire new talented people. Use advanced tools so you can get to know when your name has been mentioned in news and comments.
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Description: This blog discusses some tips how you can handle negative online reviews posted by your former employees.